Evaluation Flow
F
Step 2 of 9: Market & Competition22% Complete
Market & Competition
Define your market size and map the competitive landscape.
Market Size
TAM
Total Addressable Market
$
SAM
Serviceable Addressable
$
SOM
Serviceable Obtainable
$
World Bank data — GDP, population & sector indicators for your target markets will be pulled automatically during evaluation.
Competitor Landscape
Competitor 1
Target Audience
M14Describe who your primary customer is — their role, pain point, and purchasing power.
TAM Framework
TAMTotal market if 100% captured
SAMPortion you can realistically reach
SOMWhat you'll capture in 3–5 years
Competitor Intel
Map at least 2–3 competitors for the AI to benchmark your differentiation. Include both direct and indirect competitors.
Direct: same product
Indirect: same problem
Substitutes: status quo
Optional but Valuable
Market size fields are optional — but adding them unlocks the full 3-model TAM validation and DCF scenarios in your report.