Evaluation Flow
Financials & Projections
Enter your unit economics — we generate the full 5-year P&L, DSCR, and valuation.
Unit Economics
CoreThe building block of your entire financial model. Just three numbers — we do the rest.
What you charge per sale
Direct cost to produce / deliver
Current or projected Week 1
Fixed Costs — I SAID U ROX
Monthly amounts in USD. Leave blank if not applicable.
Business, liability, property insurance premiums
All staff salaries, wages, payroll taxes
Marketing, ads, PR, social media spend
Loan interest payments (excluded from EBITDA)
Asset depreciation & amortization (non-cash)
Electricity, water, internet, phone
Office, warehouse, or facility rent
Legal, accounting, software, misc overheads
Valuation Inputs
One-time capital to launch — equipment, legal, software, initial inventory.
Estimated value of unpaid time invested by founders and early team. Used in cost-based valuation floor.
If you know what a comparable business recently sold for or raised at, enter it here. Adds a 4th valuation card.
Why This Approach?
I SAID U ROX Framework