Business Model & Strategy

Define how you generate revenue and your path to market.

Revenue Model

Pricing Strategy

Go-to-Market Strategy Optional

How will you acquire your first 100 customers?

Competitive Advantage / Moat Optional

What makes it hard for competitors to copy you in 12–24 months?

Derived Metrics

Calculated automatically after your evaluation runs.

LTV / CAC Ratio

TBD

After analysis

Scalability Score

TBD

Pending evaluation

Churn Risk

TBD

After analysis

Revenue Models

SaaSRecurring revenue, scalable

MarketplaceNetwork effects, % of GMV

TransactionVolume-driven, thin margins

EnterpriseLarge ACVs, long sales cycles

GTM Frameworks

Product-Led Growth (PLG)

Sales-Led (SLG)

Community-Led

Partnership / Channel

Content / Inbound

Moat Types

Network effects

Switching costs

Proprietary data

Regulatory

Brand / Trust